Solving the problem of Content Discovery and Automating It!

Let’s face it. We live in an age where creating, finding, and coming up with new and engaging content is incredibly time consuming. And once you’ve spent all this time doing what you think is a “good job”, you don’t really know if it will be effective.  I have good news for you: it doesn’t have to be that way anymore.

The age of automating content discovery is truly upon us and it’s easier to implement than you might think. Indeed, there is FINALLY a way to automate the process of content discovery AND drive traffic to your site – without the effort. Finally, a way to have contextually relevant content delivered to you on a silver platter with the option of sharing it immediately or later when you feel it will get the most engagement.

1. Automating Content Discovery

Before I get into the this type of incredible technology that allows you to do such a thing, let’s first discuss what you’re currently doing. Yes, I’m talking about having to spend a good 1-2 hours finding an interesting story then, spending another hour or so thinking how to re-purpose and re-iterate what’s already been said by your source. Sometimes this is very difficult, especially if your source is an excellent writer, people that articulate things exactly as they should be.


2. Automating Content Sharing

Once you have that part out of the way, you get to go through the process of sharing this content across Facebook, Twitter and LinkedIn, possibly even Pinterest, Instagram and YouTube. Needless to say, it’s not an easy task, especially if you have multiple groups or pages to distribute this content to on each of those said platforms. So the underlying question is: why isn’t there an EASIER way? Or perhaps, why haven’t you found it yet? I can assure you there IS an easier way, and you don’t need to be tech savvy or a web wizard to be able to take advantage of it.


3. Automating Content Virality

Wouldn’t it be nice if you had a magic ball that told you whether or not the content you’re working so hard to produce is actually going to be a hit, vs. a miss? A way you could guarantee that what you’re sharing is something people actually care about? Granted, you can assume based on your source’s level of engagement (shares/comments) whether or not the content is worth reiterating, re-purposing, and re-publishing – but what if there was a better way? What if the lead or source you’re considering using was pre-vetted in a way that meant if you’re seeing it, it’s a hit. And, what if this could be done for you automatically in a way that’s easier than clapping your hands together and screaming, “Eureka!”.

Well my friend, wait no more. With ZootRock’s you have access to these features:

  • Curated content streams
  • Automated posting on social channels
  • Post Performance metrics

You’ll never have to worry about how, what, where, and if again! Sound too good to be true? Yeah, I thought so too – that is, until I began using it with my own site on for my own page on Facebook. It wasn’t until after I got setup and customized things to my liking that I started to see the magic happen!

But hey, don’t take my word for it – Sign up for your free trial here.

Get your first 30 days on us!

ZootRock Integrations: Get more Survey Respondents from Social Media with SurveyMonkey


I’m so excited to tell you about all our new Integrations!
Let’s talk about one of our Survey Integrations – SurveyMonkey.

Audrey Melnik, @audreymelnik


SurveyMonkey is one of the leading survey tools.  But getting more reach for your Survey can be challenging.  Sure – many Survey tools including SurveyMonkey allow you to pay for respondents.  But what if there were a simpler, more cost effective way to do that?  And what if you could present different surveys to different people based on their interests? Read more

ZootRock Integrations: Get Social Media Signups from MailChimp


I’m so excited to tell you about all our new Integrations!
Let’s get started with our first integration – MailChimp.

Audrey Melnik, @audreymelnik


MailChimp is one of the leading email marketing tools.  You can create several lists and build signup forms for each list.  Usually you would install these sign up forms onto your own website so that when someone visits your site you can convert them by grabbing their email and from there you can remarket to them via email newsletters and such.   Read more

Facebook Integration Updates and more!


Just another busy week at ZootRock!  We’ve made some changes to align with Facebook’s new rules as well as improvements to Syndicates and new content curation for Australia and Brazil.

Audrey Melnik, @audreymelnik

Facebook Updates

Facebook announced last year that they were going to tighten the reigns on their login process and the permissions they allow.  So every app that uses Facebook needs to go through a process to update to adhere to their new rules.  In the last couple of weeks we’ve updated our login and authentication process to adhere to their rules.   Read more

ZootRock Feature Spotlight #3: Recurring Posts


If you haven’t discovered the power of Recurring Posts yet, now is the time to do so.  We’ve just upgrade the capabilities of this time-saving self-marketing feature, so read on to learn how to further cut your social media efforts!

Audrey Melnik, @audreymelnik

The primary reason you use social media for your business is to get more traffic to your site, with an ultimate goal of new customers.  And by peppering your posts with self-promotional content, you stand a great chance of driving that traffic to your site.

But remembering to create these posts on a regular basis is difficult, when there are so many other things to take care of.  So recurring posts lets you “set and forget”.  Set up all your promotional messages and then ZootRock will share once or several times per day from that list.  When we get to the end of the list, we’ll start all over again.

Read more

New Language and Localization Filtering!


I’m excited to announce our latest improvement. We now support filtering and prioritization based on your country and language. See my comments below about how to make this work for you.

Audrey Melnik, @audreymelnik

  1. Select your language and only receive content in that language. Want content in Spanish or Italian? Now we can filter based on this and exclude all English content.
  2. Select your country and we will prioritize allocation of content from this country. So whether you’re in Australia or the UK, you’ll get great English language content from your home country.
  3. See which country each zoot comes from on the My Zoots page (new flag icon shown for each Country)

Read more

Facing Facebook, A Simple Guide To Help You Get Started

These days, second to procuring a business license, setting up your Facebook page has become a vital step in legitimizing your business venture. New business owners have latched on to the idea that launching a Facebook profile is like hosting ribbon-cutting event. Read more

Is Instagram Right For Your Business?

In case you have been residing under a rock, Instagram is a trending social media app that takes picture sharing and hashtags to a new level. It was purchased by Facebook in 2012 and has continued to grow in popularity over the last few years. Currently, Instagram is one of the most popular photo oriented social media platforms out there. However, just because it is trending right now does not mean that it is right for your business. Read more